Hollywood Reporter, Billboard and
Adweek Partner with Mdog.Com to Power
Their Mobile Web Sites
On-the-go readers can now access alternatively-formatted
versions of these sites using any web-enabled
mobile device.
New York, NY (Billboard Publicity Wire) February 16, 2007 -- Nielsen Business Media announced today that its top web sites, including HollywoodReporter.com, Billboard.com, Adweek.com, and Backstage.com, have been mobilized using the mdog.com technology platform. From breaking news articles and story archives to contact directories and casting notices, on-the-go readers can now access alternatively-formatted versions of these sites using any web-enabled mobile device.
"Nielsen Business Media is making
history in the mobile marketplace in
the same way that we made history online
and in our print publications,"
said Evan Ambinder, Director of Digital
Strategy-eMedia for Nielsen Business
Media. "Our online readers expect
a robust content experience, and this
sophisticated mobile solution will certainly
meet their needs. We are proud to announce
our partnership with mdog.com and have
clearly found the right platform for
mobilizing our content and providing
our advertisers with a powerful new
distribution medium."
Over the next several months, Nielsen
Business Media will mobilize other web
sites in its portfolio using mdog.com's
technology.
Mdog.com technology is compatible with
all wireless carriers and any web-enabled
mobile device that has a browser, such
as a Blackberry, Treo, Windows Mobile,
Sidekick, higher-end Nokia and Motorola
Q handsets. Hundreds of the Internet's
top web sites are perfectly formatted
for instant mobile accessibility by
pointing a mobile web browser to mdog.com.
"This is an example of next-generation
mobile content rendering," said
mdog.com founder and President Keith
Gerard. "In the case of Nielsen
Business Media's sites, the online content
structure is multilayered and complex,
and would completely overwhelm a traditional
mobile site build. Our technology doesn't
have limitations in rendering content
for web-enabled devices. mdog.com delivers
a 100% comprehensive mobile site in
real-time. The results of our collaboration
with Nielsen Business Media have benchmarked
new standards of quality in format and
feature-functionality for the mobile
web experience."
About mdog.com
mdog.com is the world's most comprehensive
destination for mobile web and mobile
blogging. mdog.com sets a revolutionary
precedent by offering the richest and
most feature-robust mobile Internet
experience, accessible to all web-enabled
mobile devices regardless of brand or
carrier service. In addition to its
consumer offering, mdog.com licenses
its mobile platform to a number of leading
Internet content providers that include
Forbes.com, The Wall Street Journal's
WSJ.com, Careerbuilder.com, and the
websites for all 41 print business journals
at Bizjournals.com. A live demo is available
through the company website at http://www.mdog.com/demo.
About Nielsen Business Media
Nielsen Business Media is a leading
market-focused provider of integrated
information and sales and marketing
solutions, helping businesses go to
market more effectively and efficiently.
Serving seven major market groups,
and 30 industries, spanning the entertainment,
media and marketing, retail, travel
and performance, design, and life sciences
industries, Nielsen Business Media provides
business-to-business products and services
in print, online and in person.
With 42 publications, over 60 trade
shows and 185 digital products and services,
Nielsen Business Media offers insight,
analysis and face-to-face contacts to
help professionals better understand
their markets, serve their customers
and grow their businesses.
About The Nielsen Company
The Nielsen Company is a global information
and media company with leading market
positions and recognized brands in marketing
information (ACNielsen), media information
(Nielsen Media Research), business publications
(Billboard, The Hollywood Reporter,
Adweek) and trade shows. The privately
held company has more than 42,000 employees
and is active in more than 100 countries,
with headquarters in Haarlem, the Netherlands,
and New York, USA.
