The Wall Street Journal Online Partners
With mdog.com to Launch Latest WSJ.com
Mobile Edition
NEW YORK, Feb. 21, 2007 -- The
Wall Street Journal Online today announced
a new mobile web version of WSJ.com,
powered by the mdog.com mobile platform.
WSJ.com, the largest paid subscription
news site on the Web, is now available
for all web-enabled mobile devices and
smartphones both through the native
WSJ.com site and through the mdog.com
mobile portal.
"We're engaging with the mobile
web as another way to ensure our users
have access to market-moving news and
information, where and when they need
it," said Raanan Bar-Cohen, Director
of Product for Dow Jones Online. "Working
with mDog expands the reach of the Journal
while delivering another opportunity
for our advertisers."
"We view this launch as the fulfillment
of a corporate milestone for mDog --
both for our technology, as well as
for establishing a partnership with
The Wall Street Journal," said
mdog.com President and Founder Keith
Gerard.
Subscribers can go directly to the
WSJ mobile site, which leverages the
latest WAP 2.0 XHTML specification,
by typing WSJ.com into the browser of
their web-enabled mobile device, and
log in to view the full articles. Non-subscribers
can access portions of the articles
as well as various free features that
are also available in the mobile feed.
About mdog.com
mdog.com is the world's most comprehensive
destination for mobile web and mobile
blogging. mdog.com sets a revolutionary
precedent by offering the richest and
most feature-robust mobile Internet
experience, accessible to all web-enabled
mobile devices regardless of brand or
carrier service. In addition to its
consumer offering, mdog.com licenses
its mobile platform to a number of leading
Internet content providers. A PC-based
demo is available online through the
company website at http://www.mdog.com.
About The Wall Street Journal Online
The Wall Street Journal Online at WSJ.com,
published by Dow Jones & Company
(NYSE:DJ), is the largest paid subscription
news site on the Web. Launched in 1996,
the Online Journal continues to attract
quality subscribers that are at the
top of their industries, with 811,000
subscribers world-wide as of Q4, 2006.
In 2005, the Online Journal was awarded
a Codie Award for Best Online News Service
for the second consecutive year, and
its Health Industry Edition was awarded
Best Online Science Service for the
third consecutive year. The Wall Street
Journal Online network includes CareerJournal.com,
OpinionJournal.com, StartupJournal.com,
RealEstateJournal.com and CollegeJournal.com.
